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If you’re likely to die at some point in the next century, I highly recommend this interesting TEDx talk by undertakers Claire and Ru Callender, who are calling out the ‘corporate’ funeral industry and suggesting we reinvent the way we send off our dearly departed (and ourselves when it gets to that point).

Claire and Ru Callender are self taught, award winning ceremonial undertakers and sextons who set up The Green Funeral Company in 2000. Their stripped back, naturalistic approach is informed by their own experiences of bereavement and the unsatisfactory funerals that followed, and their practice has unusual and diverse influences including the natural death movement, rave culture, Quakerism, hospices, punk, and crop circles.

They aim to create rituals that are practical, satisfying and unique but feel profound and genuine, and their intentions can be summed up in three words: Honesty, appropriateness and participation.

They have strong feelings about the funeral industry, particularly embalming, current cremation practice and design, family disempowerment, corporate takeovers, assembly line rituals, faux Victorian aesthetics, inappropriate religious services and exploitative and unnecessary prepayment schemes.

You can read more about Claire and Ru’s thoughts in this Vice magazine interview from last year.