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So you have this great idea for a new book, a film or a new invention, and you’re considering trying your luck in the crowd-funding pool & appeal to the generosity of the online community to make your dream a reality.

FOOL! Don’t you get it by now? Nobody cares about the kick-ass screenplay that’s been brewing on the back of your head all these years, or the sweet gadget that’s totally going to revolutionize the world overnight. When it comes to crowd-funding, it’s all about the LULz.

The LULz β€”and potato salad.

Zack Danger Brown from Columbus, Ohio, decided to try & make potato salad for the 1st time, and he had the good sense of creating a Kickstarter campaign to back him up:

Basically I’m just making potato salad. I haven’t decided what kind yet.

What may have started as something of a joke, has clearly escalated into a 5-fork viral phenomenon. As of the moment this article will be posted, Zack has already acquired the support of 1,842 backers, gathering a total amount of $23,586(!!!), with still 25 days to go until the campaign is officially funded β€”Bear in mind that when I first learn of this story this morning, they had gather about half of that amount. So basically the sky’s the limit with this one, and it’s going to be brimming in potato salad.

Here’s a look at the latest stretch goals in the campaign:

NEW STRETCH GOALS:

$1000: I’ll do a live stream of the potato salad making

$1200: I’ll pay someone to film a thank-you video for all of my backers!

A BIG STRETCH GOAL:

We’re really tearing through these stretch goals. I honestly don’t know what is realistic anymore. So, I thought maybe we try to double the current number?

$3000: My kitchen is too small! I will rent out a party hall and invite the whole internet to the potato salad party (only $10 and above will be allowed in the kitchen)! The internet loves potato salad! Let’s show them that potato salad loves the internet!!

Should they reach $100k, I honestly feel Zack ought to officially change his name to Mr. Potato Salad.

H/T to The Grande Zkombe, who along with me is going to create a Macaroni salad Kickstarter now that we’ve finally read the signs. You think a solid million would be too conservative at this point?