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Here’s an interesting post on SkepticBlog.com. It’s from Brian Dunning (of the ‘Skeptoid’ podcast) justifying some advertising that Bill Nye ‘The Science Guy’ – a fellow skeptic – had undertaken for an alleged ‘junk science’ product:

After some consideration, I think the way to react to this is probably not to criticize Bill personally. There are realities that we all have to live with in this world, and one of those is the need to earn a living. There is, unfortunately, little or no money in science journalism (or in critical thinking outreach), and if you check Bill’s IMDB page, you’ll see that not even he has been nearly as busy in recent years as we’d all hope. My guess is that Activeion made him a much-needed offer, and I think we’d be jumping to conclusions to say that he accepted it lightly or without reflection.

There’s an obvious benefit in being able to live to fight another day. The Activeion product is a bottle of water; it’s not going to hurt anyone except in their wallet. If you have to choose a snake-oil product to promote, this is as harmless as it gets. There is probably a number that Activeion could offer me and I’d have done the same thing Bill did. I’d reason that if I took that job, it could fund Skeptoid and my other projects for some time. It could pay my kids’ tuitions, and there’s value in that — there are certainly snake oil salespeople out there whose money I’d be glad to leverage to my own advantage under the right circumstances. I’m not saying I would, I’m not saying I wouldn’t; I’m saying I’d definitely weigh the pros and cons. Whether or not you agree with the choice Bill made, you at least owe him the benefit of the doubt and recognize that it’s neither a simple nor an easy decision.

So it seems that shilling snake oil is okay, as long as you’re a skeptic, and you get offered the right “number”. Dunning, by the way, is the ‘Skeptologist’ that said Stanton Friedman was “more concerned with his bank account than with reason“…