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Noetic Sciences to Receive the Dan Brown Bump?

From the New York Times review of Dan Brown’s The Lost Symbol, by Janet Maslin:

Dr. Katherine Solomon specializes in noetic science, with its focus on mind-body connections. She admits that her field is not widely known. But when her story comes out, she suggests, noetics could get the kind of public relations bump that Mr. Brown gave to the Holy Grail.

Wow. Is Brown literally suggesting, through a character’s voice, that Noetic Sciences should get the Brown ‘bump’? Sometimes you wonder whether Mr B. reads TDG, don’t you…?

Update: Reading the book now. Noetic Sciences is huge in it. IONS will get a serious bump from this; strap yourselves in Marilyn and Dean!