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Has Greg been conjuring up some Merlin-level fog in Brisbane?

Quote of the Day:

Left to their own devices, [internet] personalization filters serve up a kind of invisible autopropaganda, indoctrinating us with our own ideas, amplifying our desire for things that are familiar, and leaving us oblivious to the dangers lurking in the dark territory of the unknown.

In the filter bubble, there’s less room for the chance encounters that bring insight and learning. Creativity is often sparked by the collision of ideas from different disciplines and cultures. Combine an understanding of cooking and physics, and you get the nonstick pan and the induction stovetop. But if Amazon thinks I’m interested in cookbooks, it’s not very likely to show me books about metallurgy. It’s not just serendipity that’s at risk.

By definition, a world constructed from the familiar is a world in which there’s nothing to learn. If personalization is too acute, it could prevent us from coming into contact with the mind-blowing, preconception-shattering experiences and ideas that change how we think about the world and ourselves.

Eli Pariser, in the TED Talk What the Internet knows about you. Pariser’s book The Filter Bubble: What the Internet Is Hiding from You is available at Amazon US & UK.