According to Stitch Kingdom, The Walt Disney Company (NYSE:DIS) has filed several trademark applications in attempt to secure ‘Dia de Los Muertos’ across multiple areas. Dia de Muertos, or ‘Day of the Dead, is a traditional Mexican festivity with roots going back to pre-hispanic times.
This move is apparently related to a new Pixar project inspired by Día de Muertos.
The move could indicate that Disney is simply hedging its bets or that Pixar has indeed settled on simply calling its film Dia de Los Muertos, though they have yet to file for films that will precede it, such as Inside Out (2015), though trademarks have been filed for The Good Dinosaur (2014).
As a Mexican, I find this completely outrageous. What gives Disney the right to appropriate our culture & put their stamp on it? What would Walt think of this when, back in the day, he was involved in a good-will mission to strengthen the relationship with the United States' neighbors south of the border, the fruit of which were classic films like 'The Three Caballeros' & 'Saludos Amigos.'
It's not nice stealing from your friends, señor :(
[UPDATE]This is the legal document Disney submitted to the US Patent Office to register Día de Muertos: http://es.scribd.com/doc/139984449/Disne...
(h/t Pájaro Político)