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Mascots: Can a humanlike figure actually harm a company?

Tue, 07/07/2015 - 5:46pm
Companies whose brands are represented by or associated with human or humanlike figures are often perceived to be taking advantage of consumers when they raise their prices, new research suggests.
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Yes, it pays to win back lost customers

Tue, 07/07/2015 - 5:42pm
The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company loses a customer, is it worth it to try to win that customer back? Yes, says a new study.
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Reusable shopping bags encourage shoppers to buy produce -- and junk food?

Tue, 07/07/2015 - 5:42pm
Bringing reusable bags to the grocery store often means you are an environmentally friendly shopper. But it also influences the very things you buy. According to a new study, bringing your own bags makes you more likely to purchase organic food -- and junk food as well.
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Goat meat consumption on the rise as immigrants keep ties to home culture

Tue, 07/07/2015 - 5:42pm
If you're seeing more goat meat in grocery stores and on restaurant menus these days, you can probably chalk it up to a particular expression of ethnic identity -- an expression that has important implications for immigrants, marketers, and policymakers, according to a recent study.
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Activated T cell therapy for advanced melanoma developed

Tue, 07/07/2015 - 5:42pm
T cells from patients with melanoma can trigger a protective immune response against the disease, according to a new study. These new findings demonstrate that T cells derived from lymph nodes of patients with melanoma can be expanded in number and activated in the laboratory for intravenous administration in the treatment of patients.
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Brain circuit in fruit fly that detects anti-aphrodisiac uncovered

Tue, 07/07/2015 - 5:42pm
New research has identified the neural circuit in the brain of the fruit fly (Drosophila melanogaster) that is responsible for detecting a taste pheromone, which controls the decision of male flies to mate with females.
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Molecule linked to muscle fatigue in humans; enhances exercise tolerance when fed to mice

Tue, 07/07/2015 - 5:41pm
Everyone's muscles have different limits. While professional athletes can train for hours before feeling fatigued, others struggle to mow the lawn or climb stairs. No panacea exists to create an equal playing field, nor will one likely be discovered, but a new study questions whether this limit can be nutritionally extended.
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Improvement in management of localized prostate cancer

Tue, 07/07/2015 - 4:09pm
After years of overtreatment for patients with low-risk prostate cancer, rates of active surveillance/watchful waiting increased sharply in 2010 through 2013, and high-risk disease was more often treated appropriately with potentially curative local treatment rather than androgen deprivation alone, according to a study.
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Marijuana users substitute alcohol at 21

Tue, 07/07/2015 - 4:04pm
A recent study looked at marijuana and alcohol use in people between the ages of 18 and 24. It's probably not surprising that the results show a drastic increase in alcohol consumption in people just over 21; after all, that's the minimum legal age to drink. What an economist-researcher found remarkable is that, at the same age, there was an equally dramatic drop in marijuana use.
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Age-related self-destruction of cells makes kidney prone to injury

Tue, 07/07/2015 - 4:02pm
As advances in medicine allow individuals to live longer, people are facing unique age-related health challenges. As they age, organs such as the kidneys become more susceptible to injury, and their ability to self-repair is decreased. Researchers have found a cellular signal that causes kidney cells to die, making the kidneys prone to injury. This finding could lead to improved kidney function in the elderly.
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Higher vitamin D doses may be needed to restore healthy levels in overweight blacks

Tue, 07/07/2015 - 4:02pm
The current recommended minimum daily dose of vitamin D is not sufficient to restore healthy vitamin D levels in overweight or obese blacks, researchers report.
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Temperature a dominant influence on bird diversity loss in Mexico

Tue, 07/07/2015 - 4:02pm
A wide-ranging study of gains and losses of populations of bird species across Mexico in the 20th century shows shifts in temperature due to global climate change are the primary environmental influence on the distributions of bird species.
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Childhood stress fuels weight gain in women

Tue, 07/07/2015 - 4:02pm
When it comes to weight gain for women, childhood stress appears to be a bigger culprit than stress during adulthood, finds an American national study. Interestingly, though, neither childhood nor adult stress was associated with weight gain for men.
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Customer commitment has many faces, differs globally

Tue, 07/07/2015 - 4:02pm
Companies that want to increase customers' loyalty and get their repeat business would do well to understand the nuanced ways in which and reasons why a customer is committed to that company, according to a recent study. The research provides a strategic blueprint for developing customer commitment.
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Tracking measles cases introduced to British Columbia during the 2010 Games

Tue, 07/07/2015 - 4:02pm
The Vancouver 2010 Olympic Games brought more than just athletes to British Columbia. It also left the province with a bad case of the measles. A research team used whole-genome sequencing to track the outbreak, an approach they pioneered four years ago when analyzing TB outbreaks.
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Predicting happiness of couples raising children with autism

Tue, 07/07/2015 - 4:02pm
To understand what helps moms and dads of children with autism spectrum disorder strengthen their bond, researchers are examining the individual factors that predict relationship satisfaction for these couples. The researchers analyzed the impact that individual traits, such as optimism, social and spouse support, benefit finding and coping styles, have on the relationship satisfaction of parents who have children with ASD.
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Oorganization of human brain is nearly ideal

Tue, 07/07/2015 - 4:01pm
The structure of the human brain has an almost ideal network of connections -- the links that permit information to travel from, say, the auditory cortex (responsible for hearing) to the motor cortex (responsible for movement).
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C. difficile needs iron, but not too much: Insights into maintaining it 'just right'

Tue, 07/07/2015 - 4:00pm
Those bacteria that require iron walk a tightrope. Iron is essential for their growth, but too much iron can damage DNA and enzymes through oxidation. Therefore, bacteria have machinery to maintain their intracellular iron within a range that is healthy for them, scientists report.
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Timber and construction: A well-matched couple

Tue, 07/07/2015 - 4:00pm
For the last 10 years, scientists have been conducting research into building structures and materials (concrete, steel and timber). According to their latest piece of research, timber is a very light, tough material which is being increasingly used in building due to the fact that it is a renewable item and consumes little energy in the manufacturing process.
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Memory, thinking ability keep getting worse for years after a stroke, new study finds

Tue, 07/07/2015 - 4:00pm
A stroke happens in an instant. And many who survive one report that their brain never works like it once did. But new research shows that these problems with memory and thinking ability keep getting worse for years afterward -- and happen faster than normal brain aging.
Categories: Science