Firefox Signs Five-Year Deal With Yahoo, Drops Google as Default Search Engine

Slashdot - Wed, 19/11/2014 - 11:43pm
mpicpp writes with news that Yahoo will soon become the default search engine in Firefox. Google's 10-year run as Firefox's default search engine is over. Yahoo wants more search traffic, and a deal with Mozilla will bring it. In a major departure for both Mozilla and Yahoo, Firefox's default search engine is switching from Google to Yahoo in the United States. "I'm thrilled to announce that we've entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop," Yahoo Chief Executive Marissa Mayer said in a blog post Wednesday. "This is the most significant partnership for Yahoo in five years." The change will come to Firefox users in the US in December, and later Yahoo will bring that new "clean, modern and immersive search experience" to all Yahoo search users. In another part of the deal, Yahoo will support the Do Not Track technology for Firefox users, meaning that it will respect users' preferences not to be tracked for advertising purposes. With millions of users who perform about 100 billion searches a year, Firefox is a major source of the search traffic that's Google's bread and butter. Some of those searches produce search ads, and Mozilla has been funded primarily from a portion of that revenue that Google shares. In 2012, the most recent year for which figures are available, that search revenue brought in the lion's share of Mozilla's $311 million in revenue.

Read more of this story at Slashdot.








Categories: Science

Firefox Signs Five-Year Deal With Yahoo, Drops Google as Default Search Engine

Slashdot - Wed, 19/11/2014 - 11:43pm
mpicpp writes with news that Yahoo will soon become the default search engine in Firefox. Google's 10-year run as Firefox's default search engine is over. Yahoo wants more search traffic, and a deal with Mozilla will bring it. In a major departure for both Mozilla and Yahoo, Firefox's default search engine is switching from Google to Yahoo in the United States. "I'm thrilled to announce that we've entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop," Yahoo Chief Executive Marissa Mayer said in a blog post Wednesday. "This is the most significant partnership for Yahoo in five years." The change will come to Firefox users in the US in December, and later Yahoo will bring that new "clean, modern and immersive search experience" to all Yahoo search users. In another part of the deal, Yahoo will support the Do Not Track technology for Firefox users, meaning that it will respect users' preferences not to be tracked for advertising purposes. With millions of users who perform about 100 billion searches a year, Firefox is a major source of the search traffic that's Google's bread and butter. Some of those searches produce search ads, and Mozilla has been funded primarily from a portion of that revenue that Google shares. In 2012, the most recent year for which figures are available, that search revenue brought in the lion's share of Mozilla's $311 million in revenue.

Read more of this story at Slashdot.








Categories: Science

Firefox Signs Five-Year Deal With Yahoo, Drops Google as Default Search Engine

Slashdot - Wed, 19/11/2014 - 11:43pm
mpicpp writes with news that Yahoo will soon become the default search engine in Firefox. Google's 10-year run as Firefox's default search engine is over. Yahoo wants more search traffic, and a deal with Mozilla will bring it. In a major departure for both Mozilla and Yahoo, Firefox's default search engine is switching from Google to Yahoo in the United States. "I'm thrilled to announce that we've entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop," Yahoo Chief Executive Marissa Mayer said in a blog post Wednesday. "This is the most significant partnership for Yahoo in five years." The change will come to Firefox users in the US in December, and later Yahoo will bring that new "clean, modern and immersive search experience" to all Yahoo search users. In another part of the deal, Yahoo will support the Do Not Track technology for Firefox users, meaning that it will respect users' preferences not to be tracked for advertising purposes. With millions of users who perform about 100 billion searches a year, Firefox is a major source of the search traffic that's Google's bread and butter. Some of those searches produce search ads, and Mozilla has been funded primarily from a portion of that revenue that Google shares. In 2012, the most recent year for which figures are available, that search revenue brought in the lion's share of Mozilla's $311 million in revenue.

Read more of this story at Slashdot.








Categories: Science

Firefox Signs Five-Year Deal With Yahoo, Drops Google as Default Search Engine

Slashdot - Wed, 19/11/2014 - 11:43pm
mpicpp writes with news that Yahoo will soon become the default search engine in Firefox. Google's 10-year run as Firefox's default search engine is over. Yahoo wants more search traffic, and a deal with Mozilla will bring it. In a major departure for both Mozilla and Yahoo, Firefox's default search engine is switching from Google to Yahoo in the United States. "I'm thrilled to announce that we've entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop," Yahoo Chief Executive Marissa Mayer said in a blog post Wednesday. "This is the most significant partnership for Yahoo in five years." The change will come to Firefox users in the US in December, and later Yahoo will bring that new "clean, modern and immersive search experience" to all Yahoo search users. In another part of the deal, Yahoo will support the Do Not Track technology for Firefox users, meaning that it will respect users' preferences not to be tracked for advertising purposes. With millions of users who perform about 100 billion searches a year, Firefox is a major source of the search traffic that's Google's bread and butter. Some of those searches produce search ads, and Mozilla has been funded primarily from a portion of that revenue that Google shares. In 2012, the most recent year for which figures are available, that search revenue brought in the lion's share of Mozilla's $311 million in revenue.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

The Software Big Oil's PR Firm Uses To "Convert Average Citizens"

Slashdot - Wed, 19/11/2014 - 11:02pm
merbs writes The CEO of the world's largest PR firm has a policy when it comes to campaigns that focus on the environment. "We do not work with astroturf groups and we have never created a website for a client with the intent to deny climate change," Richard Edelman wrote in a blog post in August. That may actually turn out to be true. Technically. Edelman may not work with astroturf groups. Instead, it appears to prefer to build them itself, from the ground up, using sophisticated proprietary software platform designed to "convert" advocates and then "track" their behavior.

Read more of this story at Slashdot.








Categories: Science

How neurons multitask

Kurzweil AI - Wed, 19/11/2014 - 10:54pm

(Credit: Cell)

University of Michigan scientists have come up with a possible explanation for the impressive ability of neurons to perform a wide range of functions.

They explored this using the C. elegans* roundworm. They found that a single neuron in C. elegans regulates both the speed and direction in which the worm moves, shedding light on how the human brain works, say investigators in the lab of Shawn Xu, a faculty member in the University of Michigan Life Sciences Institute.

The trick: the neuron is apparently able to route information through multiple downstream neural circuits, with each circuit controlling a specific behavioral output.

“Understanding how the nervous system and genes lead to behavior is a fundamental question in neuroscience, and we wanted to figure out how C. elegans are able to perform a wide range of complex behaviors with their small nervous systems,” Xu said.”Scientists think that even though humans have billions of neurons, some perform multiple functions.”

Both analog and digital

Xu’s team used a multifaceted approach, integrating calcium imaging, optogenetics,
molecular genetics, laser ablation, and electrophysiology at single-neuron resolution. They found that C. elegans synapses encode both analog- and digital-like behavioral outputs.

The model neuron studied, called AIY, regulates at least two distinct motor (movement) outputs: locomotion speed and direction-switch. AIY interacts with two circuits, one that is inhibitory and controls changes in the direction of the worm’s movement, and a second that is excitatory and controls speed.

“It’s important to note that these two circuits have connections with other neurons and may cross-talk with each other,” Xu said. “Neuronal control of behavior is very complex.”

Xu is also a professor of molecular and integrative physiology at the U-M Medical School.at the University of Michigan Life Sciences Institute

The findings were published online in the journal Cell. The research is also featured on the cover. The research was supported by the National Institutes of Health.

* C. elegans has a simple nervous system, containing only 302 neurons, making it ideal as a model for neurological functions.

Abstract of Cell paper

Model organisms usually possess a small nervous system but nevertheless execute a large array of complex behaviors, suggesting that some neurons are likely multifunctional and may encode multiple behavioral outputs. Here, we show that theC. elegans interneuron AIY regulates two distinct behavioral outputs: locomotion speed and direction-switch by recruiting two different circuits. The “speed” circuit is excitatory with a wide dynamic range, which is well suited to encode speed, an analog-like output. The “direction-switch” circuit is inhibitory with a narrow dynamic range, which is ideal for encoding direction-switch, a digital-like output. Both circuits employ the neurotransmitter ACh but utilize distinct postsynaptic ACh receptors, whose distinct biophysical properties contribute to the distinct dynamic ranges of the two circuits. This mechanism enables graded C. elegans synapses to encode both analog- and digital-like outputs. Our studies illustrate how an interneuron in a simple organism encodes multiple behavioral outputs at the circuit, synaptic, and molecular levels.

Categories: Science

Digging for answers: Gender inequality in archeology?

Science Daily - Wed, 19/11/2014 - 10:50pm
On an archaeology field trip in New Mexico an undergraduate noticed something that struck her as an odd gender imbalance: The professor leading the dig was a man, while the graduate assistant and all but two of the 14 undergrads were women.
Categories: Science

NASA's Swift mission probes an exotic object: 'Kicked' black hole or mega star?

Science Daily - Wed, 19/11/2014 - 10:50pm
Astronomers have discovered an unusual source of light in a galaxy some 90 million light-years away. The dwarf galaxy Markarian 177 (center) and its unusual source SDSS1133 (blue) lie 90 million light-years away. The galaxies are located in the bowl of the Big Dipper, a well-known star pattern in the constellation Ursa Major.
Categories: Science

Spiraling Light, Nanoparticles and Insights Into Life’s Structure

Science Daily - Wed, 19/11/2014 - 10:48pm
As hands come in left and right versions that are mirror images of each other, so do the amino acids and sugars within us. But unlike hands, only the left-oriented amino acids and the right-oriented sugars ever make into life as we know it.
Categories: Science

From architect to social worker: Complex jobs may protect memory and thinking later in life

Science Daily - Wed, 19/11/2014 - 10:47pm
People whose jobs require more complex work with other people, such as social workers and lawyers, or with data, like architects or graphic designers, may end up having longer-lasting memory and thinking abilities compared to people who do less complex work, according to new research.
Categories: Science