Nerval's Lobster writes "If you're a small-to-midsize tech company, CES isn't exactly the best place to get noticed. Every January, thousands of developers and startup executives flood Vegas with dreams of a big score. But they're not headed to the poker and blackjack tables in pursuit of that filthy lucre—instead, many of them have dropped thousands of dollars on a booth at the Consumer Electronics Show (CES), arguably the highest-profile technology conference of the year. (In addition to the tens of thousands of dollars it costs to reserve a space on the convention-hall floor, that money goes to demo units, flying employees to Vegas, and much, much more.) If they haven't managed to secure a spot in one of the Convention Center's massive halls, they've set up a demonstration area in a suite at some hotel on the Strip. And if they're too under-capitalized or unprepared for a hotel, they're lurking in the Convention Center parking lot. Seriously. It's a little insane. But in a certain way, you can't blame the startups: at some point, someone told them that CES is the best way to get their company noticed, even if it means blowing the equivalent of three employees' yearly salaries. On paper, the get-a-booth strategy makes sense—aside from SXSW, CES hosts possibly the greatest concentration of tech journalists in a relatively small space. What many first-timers don't realize (until it's too late) is that startups have a hard time standing out amidst the chaos: there are too many companies at too many booths attempting to sell (at top volume) too many variations of the same core ideas. If that wasn't bad enough, a fair portion of those companies are trying to draw attention with flashing screens, giveaways, music pumping at top volume, and other gimmicks. (Hey, it's Vegas.) So not only does your Nike FuelBand knockoff need to compete against a hundred other 'smart bracelets' on display, but you somehow need to make yourself visible despite the plus-size Elvis impersonator belting out 'Don't Be Cruel' in front of that chip-vendor's booth a few steps away. That's just the sort of quixotic endeavor that would drive even the most stalwart startup founder to drinking before 9 A.M."
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A whirling onslaught of frigid air, known as a polar vortex, moves menacingly over the northern United States in a new photo from a weather satellite in orbit.
Inhibitors of both JAK and Src kinases represent promising targets for cancer therapeutics because of the central importance of these kinases in tumor cell proliferation and survival. This research article describes MLS-2384 which is a synthetic derivative of amarine natural product, 6-bromoindirubin-3-oxime.
In a new paper, authors show evidence indicating the presence of autocrine/paracrine EPO in the conditioned medium of cultured breast cancer cells and a functional role of an EPO-EPOR autocrine/paracrine loop in regulating tumor cell invasion and migration, and the stem-ness of breast cancer cells.
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The tech market is set to shrink this year as gadget makers struggle to lure customers apparently content with the devices they already have.
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Online retailer Overstock.com is facing a $6.82 million penalty and sweeping changes to the way it advertises prices on its site, after a court ruling in California.
Researchers have pioneered a tabletop magnetic pulse generator that allows researchers to collect real-time, high-resolution data in a system that couples high magnetic fields and low temperature with direct optical access to the magnet's core.
One of the most hotly debated issues in current human origins research focuses on how the 4.4 million-year-old African species Ardipithecus ramidus is related to the human lineage. New research confirms "Ardi's" close evolutionary relationship to humans. Researchers turned to the base of a beautifully preserved partial cranium of Ardi, which reveals a pattern of similarity that links Ardi to Australopithecus and modern humans and but not to apes.
An international team of astronomers has discovered the first Earth-mass planet that transits, or crosses in front of, its host star. KOI-314c is the lightest planet to have both its mass and physical size measured. Surprisingly, although the planet weighs the same as Earth, it is 60 percent larger in diameter, meaning that it must have a very thick, gaseous atmosphere.
A new study discusses the origins of cats and dogs, as well as other carnivorous mammals like bears, seals, and weasels (taxonomically called "carnivoraformes"), and describes new specimens of one of the earliest of these primitive taxa.
Gifted children are likely to be the next generation's innovators and leaders—and yet, the exceptionally smart are often invisible in the classroom, lacking the curricula, teacher input and external motivation to reach full potential. This conclusion comes as the result of the largest scientific study of the profoundly gifted to date, a 30-year study.
After decades of big promises, false starts, and meager infrastructure, the first hydrogen fuel cell vehicle will go on sale in the United States next year. It's coming from Toyota, which promises a range of 300 miles and a fill-up time of less than five minutes -- once you've actually found a station that stocks the stuff.
Though it tracks your steps and sleep, Razer's Nabu band is more than just a body monitor. It also functions like a smartwatch by pairing to your phone and serving notifications from connected services.
What has Frank Underwood gotten up to now that he's Vice-President? As the trailer for the second season of 'House of Cards' reveals, nothing good.
AT&T unveiled today what it called a "sponsored data" program, shifting the cost of some data to sponsors instead of its mobile subscribers, a move digital rights activists said breached the "spirit" of net neutrality.
There's a new kind of planet to add to Kepler's cornucopia of alien worlds, and you won't find it in Earth's own solar system. Many of the newfound orbs, described here today (Jan. 6) at a meeting of the American Astronomical Society, have a rocky core.