How are ordinary consumers transforming the fashion business?

Science Daily - Tue, 31/03/2015 - 9:59pm
One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study reveals how ordinary consumers have changed the inner workings of the fashion business by sharing their passion for fashion on a wide variety of websites.
Categories: Science

A matter of taste: When do products benefit from mixed reviews?

Science Daily - Tue, 31/03/2015 - 9:59pm
How do consumers react to products with diverse online reviews? According to a new study, a mix of positive and negative reviews can benefit products that are evaluated based on personal taste.
Categories: Science

Do consumers think products are better when companies donate to charity?

Science Daily - Tue, 31/03/2015 - 9:59pm
Does hearing about a company's charitable donations raise your opinion of their products? According to a new study, corporate social responsibility leads consumers to believe products are better quality.
Categories: Science

Model helps city planners prepare to weather large storms

Science Daily - Tue, 31/03/2015 - 9:58pm
Researchers have developed a modeling tool to help local communities better understand their vulnerabilities to large storms stoked by climate change.
Categories: Science

Blood Moon: Shortest Total Lunar Eclipse of the Century Rises Saturday

Space.com - Tue, 31/03/2015 - 9:45pm
Only the speediest of skywatchers will have a chance to see the total lunar eclipse rising Saturday (April 4): NASA predicts that the total phase of the lunar eclipse will only last about 5 minutes.
Categories: Science

Lasers Map the Earth That Moved in Colorado’s Epic Floods

Wired News - Tue, 31/03/2015 - 9:33pm

Lasers and radioactive dating help scientists figure out how much muck the 2013 storms scraped out of the Colorado Rockies.

The post Lasers Map the Earth That Moved in Colorado’s Epic Floods appeared first on WIRED.








Categories: Science

Microsoft Announces Surface 3 Tablet

Slashdot - Tue, 31/03/2015 - 9:32pm
An anonymous reader writes: Today Microsoft announced the latest device in their line of Windows tablets: the Surface 3. The tablet runs a full version of Windows (the troublesome "RT" line has been deprecated), and aims to compete with Apple's iPad. The Surface 3 has a 10.8" screen running at 1920x1280 (note the 3:2 ratio). It's 8.7mm thick and weighs 622 grams (1.27 lbs). They're somewhat vague about the battery life, but they say it will last up to 10 hours "based on video playback." They've also made it possible to charge the device with a standard micro-USB charger. The base device with 64GB storage, 2GB RAM, and Wi-Fi will cost $500, and it'll scale up with more storage, more ram, and 4G LTE connectivity. (It maxes out at 4GB RAM, so any heavy-duty gaming is probably out of the question.) The keyboard is still a separate $130 accessory as well.

Read more of this story at Slashdot.

Categories: Science

Mars Orbiter Checks In On Curiosity Parts | Video

Space.com - Tue, 31/03/2015 - 9:12pm
The Mars Science Laboratory and components of the delivery spacecraft whence it came have been spied by the Mars Reconnaissance Orbiter on several occasions since in August 2012.
Categories: Science

Massive Power Outage Paralyzes Turkey

Slashdot - Tue, 31/03/2015 - 8:50pm
wiredmikey writes: A massive power outage caused chaos and shut down public transport across Turkey on Tuesday, with the government refusing to rule out that the electricity system had been the victim of an attack. The nationwide power cut, the worst in 15 years, began shortly after 10:30 am (0730 GMT) in Istanbul, the state-run Anatolia news agency quoted the Turkey Electricity Transmission Company (TEIAS) as saying. Energy Minister Taner Yildiz said the authorities were investigating whether the power outage was due to a technical failure or cyber-attack. "It is too early to say now if it is because of a technical reason, a manipulation, a faultplay, an operational mistake, or a cyber (attack). We are looking into it... We cannot say they are excluded possibilities."

Read more of this story at Slashdot.

Categories: Science

Gmail Update Will Wrangle All Your Accounts Into One Inbox

Wired News - Tue, 31/03/2015 - 8:41pm

An updated version of Gmail for Android adds a universal inbox with conversation view for external accounts.

The post Gmail Update Will Wrangle All Your Accounts Into One Inbox appeared first on WIRED.








Categories: Science

Amazon Tests Delivery Drones At Secret Canada Site After US Frustration

Slashdot - Tue, 31/03/2015 - 8:08pm
An anonymous reader sends this excerpt from The Guardian: Amazon is testing its drone delivery service at a secret site in Canada, following repeated warnings by the e-commerce giant that it would go outside the U.S. to bypass what it sees as the U.S. federal government's lethargic approach to the new technology. The largest internet retailer in the world is keeping the location of its new test site closely guarded. What can be revealed is that the company's formidable team of roboticists, software engineers, aeronautics experts and pioneers in remote sensing – including a former NASA astronaut and the designer of the wingtip of the Boeing 787 – are now operating in British Columbia. The end goal is to utilize what Amazon sees as a slice of virgin airspace – above 200ft, where most buildings end, and below 500ft, where general aviation begins. Into that aerial slice the company plans to pour highly autonomous drones of less than 55lbs, flying through corridors 10 miles or longer at 50mph and carrying payloads of up to 5lbs that account for 86% of all the company's packages.

Read more of this story at Slashdot.

Categories: Science

The Oddly Compelling Spaceship Commercials of Star Citizen

Wired News - Tue, 31/03/2015 - 8:00pm

The commercials are the closest thing Star Citizen has to a conventional advertising campaign.

The post The Oddly Compelling Spaceship Commercials of Star Citizen appeared first on WIRED.








Categories: Science

Chronic loneliness in older adults leads to more doctors' office visits, study finds

Science Daily - Tue, 31/03/2015 - 7:47pm
Experiences of loneliness and social isolation can lead to increased health care use among older adults, according to new research. The study found that the frequency of physician visits was particularly influenced by chronic loneliness -- and suggests that the identification and targeting of interventions for lonely elders may significantly decrease physician visits and health care costs.
Categories: Science

Folic acid may help elderly weather heat waves

Science Daily - Tue, 31/03/2015 - 7:47pm
Supplemental folic acid can enhance blood vessel dilation in older adults, according to researchers, suggesting that folic acid supplements may be an inexpensive alternative for helping older adults to increase skin blood flow during heat waves and reduce cardiovascular events.
Categories: Science

Protein may improve liver regeneration: GF21 boosts regenerative ability in mice carrying human PPAR alpha protein

Science Daily - Tue, 31/03/2015 - 7:47pm
Researchers have illuminated an important distinction between mice and humans: how human livers heal. The difference centers on a protein called PPAR alpha which activates liver regeneration.
Categories: Science

SETI Has New Infrared Telescope Tech in Search for E.T.

Space.com - Tue, 31/03/2015 - 7:31pm
It is called NIROSETI for near-infrared optical SETI. This new instrument can record levels of light over time so that patterns can be analyzed and assessed for potential signs of other civilizations.
Categories: Science

Firefox 37 Released

Slashdot - Tue, 31/03/2015 - 7:26pm
Today Mozilla began rolling out Firefox version 37.0 to release channel users. This update mostly focuses on behind-the-scenes changes. Security improvements include opportunistic encryption where servers support it and improved protection against site impersonation. They also disabled insecure TLS version fallback and added a security panel within the developer tools. One of the things end users will see is the Heartbeat feedback collection system. It will pop up a small rating widget to a random selection of users every day. After a user rates Firefox, an "engagement" page may open in the background, with links to social media pages and a donation page. Here are the release notes and full changelist.

Read more of this story at Slashdot.

Categories: Science

An Invisible Spray-On Paint to Keep Bikers Safe at Night

Wired News - Tue, 31/03/2015 - 7:07pm

With a spray-on reflective coating called Life Paint, Volvo wants to make cyclists more visible to drivers at night.

The post An Invisible Spray-On Paint to Keep Bikers Safe at Night appeared first on WIRED.








Categories: Science

Assembling a Genome, Piece by Piece

Wired News - Tue, 31/03/2015 - 7:00pm

Metabolic pathways are multi-step endeavors that process one molecule to another, all in the service of cellular health. But not every intermediate waypoint is always seen; they may be consumed quickly as enzymatic reactions progress toward their energy-yielding or food-procuring objectives, rendering potentially useful products invisible to scientists looking for new antibiotics or industrial chemicals. […]

The post Assembling a Genome, Piece by Piece appeared first on WIRED.








Categories: Science

Skin tough: Why skin is resistant to tearing

Science Daily - Tue, 31/03/2015 - 6:52pm
Researchers have recorded the first direct observations of the micro-scale mechanisms behind the ability of skin to resist tearing. The results could be applied to the improvement of artificial skin, or to the development of thin film polymers for flexible electronics.
Categories: Science