Facebook's Atlas: the Platform For Advertisers To Track Your Movements

Slashdot - Mon, 29/09/2014 - 1:32pm
An anonymous reader writes In its most direct challenge to Google yet, Facebook plans to sell ads targeted to its 1.3 billion users when they are elsewhere on the Web. The company is rolling out an updated version of Atlas that will direct ads to people on websites and mobile apps. From the article: "The company said Atlas has been rebuilt 'from the ground up' to cater for today's marketing needs, such as 'reaching people across devices and bridging the gap between online impressions and offline purchases.'"

Read more of this story at Slashdot.








Categories: Science

Facebook's Atlas: the Platform For Advertisers To Track Your Movements

Slashdot - Mon, 29/09/2014 - 1:32pm
An anonymous reader writes In its most direct challenge to Google yet, Facebook plans to sell ads targeted to its 1.3 billion users when they are elsewhere on the Web. The company is rolling out an updated version of Atlas that will direct ads to people on websites and mobile apps. From the article: "The company said Atlas has been rebuilt 'from the ground up' to cater for today's marketing needs, such as 'reaching people across devices and bridging the gap between online impressions and offline purchases.'"

Read more of this story at Slashdot.








Categories: Science

Tooth buried in bone shows prehistoric predators tangled across land, sea

Science Daily - Mon, 29/09/2014 - 1:06pm
Before dinosaurs, it was thought the top aquatic and terrestrial predators didn't often interact. But researchers have discovered that the smaller of the two apex predators was potentially targeting the larger animal.
Categories: Science

Simulations reveal an unusual death for ancient stars

Science Daily - Mon, 29/09/2014 - 1:05pm
Certain primordial stars -- between 55,000 and 56,000 times the mass of our sun, or solar masses -- may have died unusually. In death, these objects -- among the universe's first generation of stars -- would have exploded as supernovae and burned completely, leaving no remnant black hole behind.
Categories: Science

Hand size appears to stay constant, providing natural 'ruler'

Science Daily - Mon, 29/09/2014 - 1:05pm
People tend to perceive their dominant hand as staying relatively the same size even when it's magnified, lending support to the idea that we use our hand as a constant perceptual 'ruler' to measure the world around us.
Categories: Science

Greenland Ice Sheet more vulnerable to climate change than previously thought

Science Daily - Mon, 29/09/2014 - 1:05pm
A new study finds that the Greenland Ice Sheet, which covers 1.7 million square kilometers and contains enough ice to raise sea levels worldwide by seven meters, is less stable and more sensitive to climate change than previously thought.
Categories: Science

Climate change appears a mixed bag for common frog

Science Daily - Mon, 29/09/2014 - 1:05pm
After warmer winters, wood frogs breed earlier and produce fewer eggs, a researcher has found. The same study also found that frogs produce more eggs during winters with more rain and snow.
Categories: Science

new role for estrogen in pathology of breast cancer discovered

Science Daily - Mon, 29/09/2014 - 1:05pm
A previously unknown mechanism by which estrogen prepares cells to divide, grow and, in the case of estrogen-positive breast cancers, resist cancer drugs, has been discovered in a recent study. The researchers say the work reveals new targets for breast cancer therapy and will help doctors predict which patients need the most aggressive treatment.
Categories: Science

Ten year trends reveal more children admitted to intensive care but with lower staffing ratios

Science Daily - Mon, 29/09/2014 - 1:05pm
More children than ever are being admitted to intensive care units in England and Wales, but there are fewer staff per bed available to cope with the increase, according to a new report.
Categories: Science

Self-made billionaires more likely to give than inheritors

Science Daily - Mon, 29/09/2014 - 1:04pm
Billionaires who have built their own fortunes are more likely to pledge to donate a large portion of their wealth to charities, than those who are heirs to family fortunes, a study has shown. The researchers examined written testaments of wealthy philanthropists who have signed up to The Giving Pledge, a venture which encourages billionaires to donate at least half of their wealth to charitable causes.
Categories: Science

On the trail of the truffle flavor

Science Daily - Mon, 29/09/2014 - 1:04pm
Truffles, along with caviar, are among the most expensive foods in the world. Because they grow underground, people use trained dogs or pigs to find them. But the distinctive smell of truffles is not only of interest to gourmets. A group of scientists have discovered that the smell of white truffles is largely produced by soil bacteria which are trapped inside truffle fruiting bodies.
Categories: Science

Remote healthcare for an aging population

Science Daily - Mon, 29/09/2014 - 1:03pm
An aging population and an increased incidence of debilitating illnesses such as Parkinson's and Alzheimer's disease means there is pressure on technology to offer assistance with healthcare - monitoring and treatment. Research points to remote monitoring as offering a way to improve patient care and even accelerate medical research.
Categories: Science

Ultra-fast semiconductor nano-lasers turn on and off faster than any before

Science Daily - Mon, 29/09/2014 - 1:03pm
Physicist have develop ultra-fast semiconductor nano-lasers. One thousand billion operations per second – this peak value has now been achieved by semiconductor nano-lasers.
Categories: Science

Investigating 'underground' habitat of Listeria bacteria

Science Daily - Mon, 29/09/2014 - 1:03pm
The literature describes Listeria as ubiquitous bacteria with widespread occurrence. Yet they only become a problem for humans and animals when they contaminate food processing facilities, multiply, and enter the food chain in high concentrations. An infection with Listeria monocytogenes can even be fatal for humans or animals with weakened immune systems.
Categories: Science

Mimicking brain cells to boost computer memory power

Science Daily - Mon, 29/09/2014 - 1:03pm
Researchers have brought ultra-fast, nano-scale data storage within striking reach, using technology that mimics the human brain. The researchers have built a novel nano-structure that offers a new platform for the development of highly stable and reliable nanoscale memory devices.
Categories: Science

Promising results shown with targeted approaches in subsets of non-small cell lung cancer

Science Daily - Mon, 29/09/2014 - 1:03pm
The BRAF inhibitor dabrafenib has significant anti-tumour activity in patients with advanced BRAF V600E mutant non-small cell lung cancer whose disease has progressed after chemotherapy, according to phase II data.
Categories: Science

Mesothelioma: New Findings On Treatment Options

Science Daily - Mon, 29/09/2014 - 1:03pm
Treating patients with high-dose radiotherapy after chemotherapy and surgery for malignant pleural mesothelioma does not achieve improvements in local relapse and overall survival, according to new data from a prospective randomized phase II trial.
Categories: Science

New data on combination treatments for melanoma

Science Daily - Mon, 29/09/2014 - 1:03pm
Combination therapy with both BRAF inhibitor vemurafenib and MEK inhibitor cobimetinib achieves greater progression-free survival and response rates than vemurafenib plus placebo in BRAF-mutation positive melanoma, according to phase III data.
Categories: Science

Nivolumab shows signs of superior response rate compared to standard chemotherapy in advanced melanoma

Science Daily - Mon, 29/09/2014 - 1:03pm
The monoclonal antibody nivolumab achieves superior response rates and a longer duration of response than standard chemotherapy in patients whose melanoma has progressed after treatment with ipilimumab, according to phase III data.
Categories: Science

Asking parents smart questions can help obese kids lose weight

Science Daily - Mon, 29/09/2014 - 1:02pm
Preventing childhood obesity may begin at home, but there’s plenty nurses can do to help parents embrace healthy lifestyle choices, says one expert. For tips about diet and exercise to stick, clinicians need to take the time to interview families about their habits, she adds.
Categories: Science